On 9/1/2011 4:32 PM, Mark Foster wrote:
- In general folks who have a legal option that is reasonable to pursue, will use it. Piracy is a byproduct of this not really being feasible. iTunes is the most obvious example of this, isn't it? Onceuponatime it was MP3's that people were exchanging. I never really hear of this anymore. - The Rights Holders and the NZ Media Industry could stomp out a significant amount of illegal downloads by providing legal means that are reasonably priced. Netflix anyone?
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2) Content needs to be made more available to consumers. Doing this will actually remove the demand for much of the illegaly copied material.
Yes. I live in a location where I can watch all of the content I want to watch via Hulu/NetFlix/Apple TV, using a medium that's both convenient and priced appropriately for me. I can't emphasize enough how much a difference having content available in this manner changes the consumer behavior. My spend on content (and the amount of content I watch, including advertisements...) has probably increased 1000%. Amazing how the simple solution is never pursued first...