I agree with Matthew here. We are rapidly going from "The cheapest place to deliver traffic to NZers is California but the performance is slow" to "Sydney is getting pretty cheap and the performance is okay". People already serve Europe out of Germeny, The US out of NY and California and Asia from Tokyo and Hong Kong then you need to make it incredible easy to serve all of NZ out of Auckland or people will just do it out of Sydney. If you care about the last 10ms use Akamai. People want to buy a few RU/Racks, plug in a cable and be able to reach everybody in New Zealand. Bonus if they same cable reaches everybody in Australia. If people are worried about earthquakes etc then they will buy additional space elsewhere. Serious providers already have redundancy/DR and know that talk about " Class 5 datacenter, Earthquake proof, Redundant power supply" is crap cause you'll still have a complete outage every few years. If you want people to build in NZ they make it super attractive and easy, otherwise give up and build a cheap cable to Sydney. On Thu, 2 Aug 2012, Matthew Moyle-Croft wrote:
Let me be blunt: The answer is Auckland because that's the largest centre of population and near the current landing stations. No one who wants to deliver content to you cares about anywhere else. Accept it and make it work.
You need to make this EASY for us content people. You're competing with:
a) building in Sydney and ignoring these crazy people on these islands to the East b) Other places in the world who have a central location for building, or a much higher return due to population etc.
As long as you're spending time and effort making grand plans and having p***ing contests about internal issues then (a) and (b) will win.
Currently and historically (a) and (b) continue to win because of these incessant and never ending internal fights which carve up the connectivity into bits that are too hard to deal with. This isn't a dating game. Content is *not* looking for hard to get.
Content is looking for a location where everyone is a mere cross connect away and nothing harder. Preferably with a nice IX which everyone is at as well.
On one hand you say "we're not big enough" but then you spend all the time making grand plans suitable for countries many, many times bigger and wonder why they don't work. Break that behaviour. Group together, solve THIS problem.
MMC
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