On 18/02/2007, at 10:20 PM, Simon Lyall wrote:
Seriously people. Do you really pitch "Cripple the product, lose 20% of the customers and save a grand a year of APNIC fees" ideas to your manager? , and if so does he repeat them to anyone else?
No, not at all. Instead, you pitch "Lets stop being a bit pusher, and become a service provider". Where the services are "Web browsing", "Email", etc. Most of these are essentially applications that you provide, so don't need end-to-end IP connectivity. If you start providing services as your primary product instead of bits, you get a hell of a lot more brand recognition and loyalty. So, figure out some services you can provide, and get to it. IP is just a protocol used as part of the puzzle to deliver a service. It can be switched out for IPX or AppleTalk for all I care. Here's some examples of services to get you started: - Porn - TV shows - Music downloads - Email - General web browsing (with content, virus, etc. filtering optional) - News services (read, spoken, and watched) - Movies - Online library (ie, books online, ala Safari, etc.) - Phone calling - Chat/IM - Gaming etc. Your customer gets all these services now, but they have to jump on the net and go find them. Instead, offer them to your customers as you are an organisation who they trust already, and you have real world helpdesks and things. Then charge them more for it. Right, I'm a bit off topic now, but that's how I'd pitch it anyway. -- Nathan Ward -- Nathan Ward