I'm all in favour of a user-education scheme but the point also needs to be made - user needs to want to learn!
Take a look at those Fire adverts ("C'mon Guys get Firewise") I think maybe educate was the wrong word to use, but those fire adverts get to you. It all works on the human pysche. That's the type of approach I am talking about, classes would be good, but no one would go to it unless you were a loner-geek who just wanted attention (sorry if I offend).
Why be phased if it has no impact on their first-person experience?
It depends on the type of business, my boss is very phased about security but at the same time could be classed as what you defined above. But when people see news articles about a new virus that "allows hackers" to access their computer; people get paranoid. Maybe this type of thing can be used to create a positive effect. IMHO news articles like that create fear and a big mis-understanding - which in turns - amplifies the stupidity of users, or creates new idiots.
In my personal opinion - this whole email reflects nothing else - theres a market for the 'restricted' view of the Internet
Either way - it will create business for some, and strip others. http://greetings.yahoo.com.au - Yahoo! Greetings Send your love online with Yahoo! Greetings - FREE!