BEER LOSES TOP SPOT TO IPOD
Just goes to show that the quality of education has dropped. BEER LOSES TOP SPOT TO IPOD For only the second time in ten years, drinking beer has been relegated to second on Student Monitor's biannual survey of what is "in" on campus, with iPods slotting in at number one. The only other thing to unseat beer: the Internet, in 1997. Eric Weil of Student Monitor said of the latest results of its Lifestyle and Media Study, "We knew iPods were pervasive on campus as a learning and entertainment device, but we didn't see it rating that high." Between spring 2006 and spring 2006, iPods jumped from 59 percent of students saying they were "in" to 73 percent. Rounding out the top ten spots on the survey are Facebook (which tied beer for second), drinking other alcohol, text messaging, downloading music, going to clubs, instant messaging, working out, and coffee. Dan Updegrove, vice president for information technology at the University of Texas at Austin, pointed out that the speed with which "Internet-based phenomena can emerge" accounts for having so many technologies on the top ten that did not even exist several years ago. USA Today, 7 June 2006 http://www.usatoday.com/tech/news/2006-06-07-ipod-tops-beer_x.htm
participants (1)
-
Richard Naylor