Spammer - Vertuacom (back again) - NZNOG

4 Jul 2000

      Please make sure you warn your accounts people about this guy. This is at
least his 4th ISP. I have the name of the police contact for this person
somewhere if people want to contact me directly. I'll hunt out my old
files on this guy tomorrow.

-- 
Simon Lyall.               |    Newsmaster   | Work: simon.lyall(a)ihug.co.nz
System/Network Admin.      |                 | Home: simon(a)darkmere.gen.nz
Ihug Limited, Auckland, NZ |   Asst Doorman  | Web: http://www.darkmere.gen.nz

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Quotation of the day:

"Why not go out on a limb?  Isn't that where the fruit is?"
                   -- Frank Scully

July 5 2000

Vertuacom
New Zealand
E-mail vertua(a)post.com
PO Box 1724 Paraparumu Beach
Ph 04 298 3452
Fax 04 298 3452

Good morning,

We supply the most effective marketing tool available today for use in any
type of business; this is bulk electronic direct mail. Never before has any
company or organization been able to communicate so fast and accurately to
any given group of people. Electronic mail is the method of communication of
the future that is here now. Our latest technology lets us send 000's of
pieces of mail to a targeted audience in seconds.

Targeted Direct Email is the most powerful and least expensive method of
both online and off-line advertising available. It works, to give your
company massive instant exposure thus producing a fast response (sales).

Vertuacom has become known as the leader in website and product promotion.
By utilizing the power of targeted direct mail we produce results for our
clients that are nothing short of excellent. There is so much power in
direct electronic mail, it enables you to advertise to a group of people of
your choice i.e. you choose who you target market is.

Vertuacom in no way supports the bad practice of spamming; we stand for
responsible direct mail i.e. mails targeted towards a select group. Many
businesses and corporations have been put off using e-mail as a marketing
tool, as spammers have tarnished its image. Many irresponsible bulk mailers
have sent out large amounts of mail to people whom they know nothing about.
These companies have not tried to mail to those who would have any interest
in their products or services, but have merely sent there mailings out
blindly. Also hyped up bogus offers and pornography have given people a bad
image of the direct mail industry.
 Every piece of mail we send out is given the option of being removed from
our database, as we have done in this mailing to you, at the bottom of the
page see removal instructions. This is called responsible Direct mail.

Our business comprises of three parts:

1. Electronic mail address collection:

Our collection is one of the largest in the world; currently we hold over 25
million addresses.  We maintain databases of addresses that are all current
and are mailer friendly. Through Vertuacom you are able to access over ten
thousand different categories of addresses. Try Us to see if we have a
database of the industry that you would like to market your
products/services in. We are also able to supply you with the name of the
person who owns each e-mail address, Thus making it easy to personalize
mailings e.g. Dear Jan as you are in the food industry, you may very well
find this... could profit your business. Addresses are categorized according
to user type and in most case country e.g. Universities in Australia. Many
groups of addresses can also be broken down into smaller groups e.g. the
engineering departments within Universities in Australia.

Our costs are set at very competitive rates. Addresses ranges from 50 cents
to 8 cents, depending on quantity and user type. Please contact us for
further pricing.

1.a   We currently have a collection of nearer 100,000 addresses for New
Zealand. This is good if you want to broadcast your product or service to a
New Zealand audience only.

2. Finding service

This is a totally unique service where we hunt down specific types of
addresses required.  If we are not holding a certain category of addresses
that you require we will endeavor to create a database of that particular
category for you.

3. Sending service

Yes we will send mail for you. There are no limits to the quantity. Prices
to send mail range from 20 cents to 8 depending on quantity. Please contact
us for a quote.

Some basic facts about bulk mailing.

What is bulk emailing?
Simply stated, bulk emailing is an innovative and cost effective way to
market your product and/or service on the Internet to thousands of potential
customers.
When done correctly, bulk email can boost your profits and sales like you
never imagined. Millions of people get on the Internet to look for specific
information. It's the perfect place to send advertisements, sales letters or
other useful information to potential customers.

Is bulk email profitable?
Yes. On a cost per sale basis, bulk email pulls in more orders than any
other advertising method.

In dollars and cents, why is bulk email so profitable?
Compare the costs associated with the most commonly used direct advertising
methods. These are:

Direct Mail
Fax Broadcasting
Bulk Email

Lets say you decided to mail just 1000 sales letters to a list of prospects
via these 3 methods listed above. Keep in mind that in the examples listed
below we will be conservative. Most businesses test and start their
campaigns at no less than 5000 advertisements.
1000 Piece Direct Mail Campaign:

A 1000 piece direct mailing will cost approximately $640.

- Postage: $320
- Mailing List: $80
- Envelopes: $40
- Printing: $100
- Envelope Stuffing: $100

  Total Costs: $640

The negative aspects of this is:
1. The cost
2.The-turnaround time involved can take weeks. Printing, putting in
envelopes and delivery is not an immediate process.

1000 Piece Fax Broadcasting Campaign:
An average cost of what company's charge for this service is.
- Total Cost: $300
 Wasting paper can anger people.

1000 Piece E-mail Campaign:
Approximately $170 (average figure)
Your turnaround time varies because people read their email at different
hours of the day. But the industry standard is form a few hours to 2 days.

This is why many Corporations and businesses are turning to Targeted Bulk
Electronic Mailing. Not only does bulk email cancel the long turnaround time
of most traditional advertising methods, but it almost eliminates most of
your advertising expenses.

Is bulk email illegal?
Currently, there are no laws against sending bulk email. Many well-known
companies are profiting from bulk email right now.

Companies viewpoints/success with direct mail.

"America Online's own product pitches, made to customers as they sign on,
are phenomenally successful. They are the profit driver for the company."

*Greg Shove, V.P. of America Online
"A gold mine for those who can take advantage of bulk email programs."

*The New York Times
"Email is an incredible lead generation tool."

*Crains Magazine
"Apart from creating a web page for your company, there's another method of
online advertising that has powerful potential. I'm speaking of bulk email,
a method of targeting appropriate online readers by the thousands or even
millions. And with a simple click of the mouse, you can send them your
marketing letter instantly."

*Entrepreneur Magazine
"Blows traditional marketing away."

*Advertising Age
"It's truly arrived. Email is the killer app so far in the online world."

On balance Direct Electronic Mail is the Superior marketing tool as it
produces an almost immediate response, the results are easily measurable, it
is cost effective and unlike few other mediums of advertising you are able
to target your audience thus keeping costs down.

I look forward to your response.

Kind Regards

Julian
Vertuacom marketing Manager

To be included in our regular mailing list please reply to vertua(a)post.com
and type include in the subject line
To be removed reply to vertua(a)post.com and type remove in the subject line

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Spammer - Vertuacom (back again)

Simon Lyall

DPF

Chris Wedgwood

Hamish MacEwan

Robert Gray

DPF

Simon Lyall

Tony Wicks

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